The New BOB FM

January 22, 2005

One of the radio stations I listen to regularly during my commute is an oldies station, 97.9, that used to be called “The River.” Over the holidays, The River is one of those stations that changes to 24-hour Christmas music. I had gotten sick of Christmas music and hadn’t tuned in to 97.9 for a while, until last week, when I discovered that 97.9 is no longer The River.

Now it’s called Bob FM. And after a lengthy commercial about how Bob is family-friendly, and plays only the music you remember and love, and the DJs aren’t obscene or obnoxious, and there aren’t very many commercials, they lay the new slogan on you:

Turn Your Knob to Bob.

Needless to say, I think this is hilarious, and now I’m turning my knob to Bob just about daily.

Filed under: pointless

6 Comments Leave a Comment

  • 1. jim  |  January 22, 2005 at 4:48 pm

    awesome.

    so what DOES Bob play for you?

    (once you’ve turned your knob, of course)

  • 2. Amy Bo Bamy  |  January 22, 2005 at 7:23 pm

    That reminds me of that radio station here, Jack FM. :)

  • 3. Beth  |  January 24, 2005 at 8:22 am

    That sounds awfully dirty for a “family station”.

  • 4. wondermart  |  January 25, 2005 at 3:27 pm

    that’s awesome, that “family friendly” commercial cracks me up every time I hear it. Cause I know every other station in the Roanoke/NRV area has “smutty talk” dj’s. Hah.

  • 5. grass  |  January 26, 2005 at 10:39 am

    weird – they have this same radio station in canada, with the same marketing ploy. who knew it was a chain?

  • 6. jarrett  |  October 11, 2007 at 1:49 pm

    I think BOB got cancelled. No joke. Cant find it anywhere!!! Guess no one turned their knobs. Sad but true.

Leave a Comment

, (Hidden)

XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>

TrackBack URL  |  RSS feed for comments on this post.


Recent Posts

Recent Comments

Archives

Most Popular Posts