The Pudding Pop Crusade

In the course of my highly professional Google-powered research, I discovered that many, many people on the internet have expressed sorrow over the loss of Jello Pudding Pops (which occurred sometime in the late 90s if my information serves me). But no one has really organized a campaign to bring it back. UNTIL NOW.

And then I found this little article where someone wrote to Kraft (owner of the Jello brand) and got a response that basically said they’d consider bringing the Pudding Pop back if enough consumers expressed interest.

That’s where we come in. I have done all this fantabulous research today (and very little “actual” work) to get the following information together for you, the Pudding Pop fans, so that we can start letting Kraft know that we want them back. Here’s how you can help:

1. Visit Kraft’s contact form and write a little blurb. For subject choose “product availability.” And then you fill in the form and mail it along. Here’s the cheesy little blurb I wrote – feel free to take and use/modify it if you don’t want to write your own:

“I’m writing you today to request that your product team consider the renewal of Jello Pudding Pops. As a child they were one of my favorite frozen desserts and I was saddened to learn that their production had been halted a few years ago. I know several other people who share my sentiments, and I’m hoping that if you hear from enough of us you’ll look into producing them again. As a part of the 20-something generation I know that yearning for things that bring back memories of the 80s is a popular trend these days, and I’m certain that Jello Pudding Pops would sell very well were they to be reproduced. Thanks for your time!”

2. Call Kraft Headquarters and talk to the Consumer Resource Manager, Ms. Kim McMiller. The toll-free general information line is 800.323.0768, or you could call 847.646.2000 which will reach the office where she works. I am trying to locate a direct email address for Ms. McMiller and if I find one I will add it to this page. You can also-

3. Send a letter or fax to Ms. McMiller. You can even use my cheesy blurb from above! Contact info:

Kraft Foods, Inc.
Consumer Resource & Information Center
1 Kraft Court
Glenview, IL 60025
ATTN: Ms. Kim McMiller

The fax number is 847.646.5241.

Finally,

4. Tell your friends to help us bring back Jello Pudding Pops! I only have about 5 readers so if we just rely on this post it’s not going to do a whole lot of good. But tell your friends, and send them here!

Seriously, though, they aren’t going to just randomly bring back such a wonderful food without sufficient consumer demand. Speak up! It’s the American Way! Or something.

Updated 05.07.04: They’re back! As of earlier this year, Pudding Pops can be found in your grocery freezer again. I’d like to think that we had something to do with it, but even if we didn’t, they’re back!

They are manufactured by Popsicle, and if you want to find a store near you that sells them, you can go here. Choose “Popsicle” as the brand, and then find Pudding Pops on the product list (under J for JELL-O), and enter your zip code and the search radius. Even so, they can be hard to find sometimes. Anyway. Boom! Enjoy the pops!

Comments 9

  • hey, i just discovered that pudding pops were no longer available and i was highly displeased. its amusing to see how many people online want to bring them back…i just signed a petition on another site and am doing the Kraft contact form from yours. hurrah for pudding pops!

  • I am so glad I am not the only one longing for pudding pops. My fiance hears it everytime we pass the freezer section of the grocery store! I want to help on bringing them back!!

  • I did not realize they were not avaiable, I was married to an ice cream route salesman for almost 24 years and our freezer was always full of ice cream and this product was one of them. I am glad to see someone fighting for a good cause and I join you.

  • I think it was a crime to take away our pudding pops! I will do my best to help the “Bring Back the Pudding Pop” struggle. On the flip side there is a close substitute it is a weight watchers chocolate ice cream pop (It has the same consistency as the the jello pudding pop). It's not the same but it is really good.

  • Right on! bring pack the pudding pops. I loved them so much!!!! You should get a e-mail going and we all can forward it around. I don't know how to do fancy things but maybe your could do something, i would deffiently get it to alot of people!!!

  • THAT IS SOOOOO COOL THAT SOMEONE ELSE LOVES PUDDING POPS. I am totally going to write to Kraft!!!!

  • They are back…
    i'm eating one right now. They are distributed by this company
    http://www.popsicle.com
    They are not on the website so i'm guessing it's a Chicago test market thing.

  • THEY ARE BACK!!!!
    The wonderful pudding pops we all love and have found our selves blankly looking in to a ice cream cooler at the store for are back!
    They are now made by Popsicle(you know the pops in the yellow box) To find them go to http://www.icecreamusa.com, and pick the Popsicle page. They even have a store locator to help you find the closes store to you that has them. Thank you Popsicle!

  • who sells jello- pudding pop’s in marshalltown and when. can i buy pudding pops online. please let me know.